Universal keywords?

[rajeshsurgical]

can anyone please tell me what is universal keywords and how they are different from long tail keywords and short tail keywords.

[AniK]

I think this article will help you understand: https://www.searchmetrics.com/what-is-universal-search/

[dariawaria]

construction market research it gonna be a good kw ? not to long ?

[paulh5268]

Universal keywords are keywords for which we are targeting the whole world or Universal Search which is based on vertical search engines, the Extended search boxes are based on an analysis of the organic results (e.g. for the Direct Answers), or on internal/external data sources

[dpkmlm]

Universal keywords are used by users from all over the world like "basketball" is a universal keyword and google will show images, videos etc for this type of keyword.

[peter15]

Universal keywords are normal keywords like "buy shirt online" this type keywords are universal keywords because of this keyword search by users of every country.

[yeera]

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