Search Engine Forums, SEO Forum

Some things I can share with you that can raise/Lower your CPC

1. If your CTR on your ads are too low, say below .05 the PPC feed provider will lower your Quality Score and raise your CPC

2. Not having relevant content on the lander will lower your Quality Score and raise your CPC.

3. Not having a good call to action keyword rich ad will lower your Quality Score and raise your CPC.


4. Not having a contact link on the landing page will lower your Quality Score and raise your CPC.

Didn't know about the contact link bit - thanks.

Google likes site map also...
Keep relevant keywords within one adgroup, but no more than 20.
Update your ads depending on CTR, delete bad one and replace by new variation.

keeoing relevant content, and site map, but also having fresh content

it is a for china, so its very limited. if you want to target the market of china then you should go for baidu.

I'm not sure about the contact bit too. I've switched to product listing ads where trying to control what products are shown and when is much more difficult. Any ideas about that?

Lower Bids. Lowering your bids is the most basic way to lower your Google Ads campaign average CPC. ...
Change Your Approach on Keywords. New Keywords Variations: ...
Improve Your Quality Score. Quality Score has a direct correlation on your PPC success. ...
Adjust Bids Beyond Keywords: Locations, Devices, and Ad Schedule.

Thankyou for sharing this useful information!