How to calculate CTR?

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
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riyajindal
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Re: How to calculate CTR?

Post by riyajindal »

Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
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Arpita
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Re: How to calculate CTR?

Post by Arpita »

CTR can mean different things in SEO and PPC. In SEO, click-through rate (CTR) refers to the % of clicks you receive divided by the number of impressions you receive in the search engines. This can only be calculated by taking the number of impressions in webmaster tools and dividing by the number of clicks
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